Presence as a key to market success
Regional locations strengthen the position of SAF-HOLLAND in important growth markets and accelerate geographic expansion. Among the advantages of local presence is the fact that the company is more strongly perceived as a local player. As a result of the close proximity to its customers, SAF-HOLLAND can also offer them the best possible service and the even faster availability of spare parts.
Experience in the Middle East as well as in Central and South America has shown that local sales offices are an efficient way to support SAF-HOLLAND’s regional expansion. With this in mind, the company began in the third quarter of 2015 with preparations for the founding of one sales branch in Morocco and one in Kenya.
Morocco is moving forward with its integration into world trade and, to this end, has signed both regional and continental free-trade agreements. At the same time, the country is increasingly positioning itself as a trade hub between the European and African continents as well as North and South America. In the World Bank‘s Logistics Performance Index (LPI), Morocco is already ranked 62nd. Kenya, which is ranked 89th in the LPI rankings, benefits from its favorable geographical location in East Africa and is working on expanding the Nairobi area into a major hub for the region. Experts anticipate that the transport and logistics services in the country will grow substantially – not least because Kenya wants to produce and export more raw materials.