Strategy drive2030

SAF-HOLLAND is a leading international manufacturer of chassis-related assemblies and components for trailers, trucks, and buses, with strong market positions among the top three in the most important regions worldwide. 

The new medium-term strategy is based on our core competencies:

„Customer focus“, „Regional strength“, „Technology as core enabler“, „Leverage portfolio and drive growth“ and „Operational excellence“. The two cross-cutting themes of “People focus“ and „Sustainability“ underpin our understanding of the importance of our employees, sustainable business practices, and responsible corporate governance for the long-term success of our company.

In the coming years, SAF-HOLLAND intends to grow more strongly through specific strategic initiatives in addition to conventional growth in the commercial vehicle market. 

The broad portfolio will be used to serve customers with additional SAF-HOLLAND products. The company will continue to drive forward its positioning as a system supplier, strengthening the aftermarket business through digital solutions and an expansion of the service network, among other measures. Another focus will be on adapting existing products to new areas of application. The company also sees growth potential outside its traditional trailer and truck business. In the future, a significant portion of sales is expected to be generated with customers from adjacent industries, such as agricultural, mining, and construction machinery, as well as material handling.